Google + is the hottest topic on the planet right now. With over 25 million users, still in Beta testing and by invitation only, early adopters are jumping on board. While businesses profiles are not ready (unlike Facebook, Google is strictly enforcing the "no businesses on personal profiles" policy), there are still significant benefits, even now.

One benefit is the search engine value of sharing content on G+. Another is the ability to control what content is seen by whom. If you feel compelled to share what you had for breakfast, you can share it only with family and friends and not with clients or customers.